L'Oréal Paris Elvive Colour Protect Purple Intensive Mask is a high-performance toning treatment specifically developed for blonde, silver and highlighted hair. Enriched with purple pigments, this intensive mask neutralises unwanted yellow or brassy tones in just one use. It leaves your hair looking cooler, brighter and salon-fresh with an instantly revitalised finish.
Formulated with nourishing ingredients, this mask not only tones but also hydrates and strengthens fragile, bleached or colour-treated hair. Its creamy, rich texture penetrates deep into the hair fibre to repair dryness and restore softness, making it ideal for weekly use. From platinum blondes to icy greys, it revives colour while boosting smoothness and shine.
Unlike many toning products that can be harsh or drying, this mask maintains the health of your hair while delivering powerful toning effects. Apply to damp hair and leave for 5–10 minutes, depending on the level of neutralisation you want. Rinse thoroughly for a refreshed, brighter tone that lasts.
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