Wella Professionals Koleston Perfect ME+ Special Blonde Shade 12/11 is an ultra-light blonde permanent hair dye featuring intense cool ash undertones. Designed for high-lift results, this 60ml professional formula lightens and tones in a single step, making it ideal for those looking to achieve a clean, icy blonde finish with minimal warmth. It’s a top choice for natural blondes or pre-lightened hair seeking clarity, brightness and long-lasting tone control.
The advanced ME+ dye molecule reduces the risk of developing new colour allergies while delivering consistent and vibrant results. Combined with Wella's Pure Balance Technology, this formula protects the hair’s inner structure and reduces oxidative stress, minimising damage during the lightening process. Shade 12/11 offers excellent neutralisation of yellow and gold undertones, helping create a modern, silver-toned blonde with a professional finish.
This high-lift blonde is ideal for anyone wanting an ashy, platinum-inspired look without brassiness. The rich cream consistency allows for smooth application and full saturation, ensuring even results across all sections of the hair. With up to five levels of lift, it’s a go-to for achieving cool blonde tones in a single application.
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