Maintain cool, vibrant tones in grey, white and blonde hair with LOreal Professionnel Serie Expert Silver Shampoo 300ml. Specially formulated with violet pigments and amino acids, this professional shampoo neutralises yellow or brassy undertones while enhancing shine and softness. It gently cleanses the hair fibre, helping to keep your colour clean, bright and salon-fresh between treatments.
Its rich purple formula delivers instant tonal correction, making it ideal for highlighted, bleached, or naturally light hair. While reducing unwanted warmth, it also works to soften and smooth the hair surface, leaving it feeling silky and looking more radiant. The shampoo is suitable for regular use and ideal for those maintaining icy, ash, or silver tones.
Compact yet powerful, the 300ml bottle is perfect for routine home care and travel. For best results, pair it with a hydrating conditioner or mask to keep hair balanced, nourished and cool-toned.
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