Maintain cool, luminous blonde with Redken Color Extend Blondage Purple Shampoo 300 ml, expertly formulated to neutralise yellow and brassy tones in blonde, highlighted and silver hair. This professional toning shampoo is enriched with ultra-violet pigments and nourishing ingredients that work together to keep your blonde fresh, bright and salon-beautiful between appointments.
The formula contains citric acid to strengthen and condition hair while gently cleansing away impurities and buildup. It tones blonde hair with each use, helping preserve colour vibrancy and prevent unwanted warm hues. Ideal for natural, platinum, ash or balayaged blondes, this shampoo enhances colour clarity without stripping moisture.
The rich purple lather tones evenly and rinses clean, leaving hair feeling soft, smooth and brilliantly radiant. Use it 1–2 times per week to maintain your desired blonde tone and enjoy consistent, long-lasting results.
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