Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV UK Prices Comparison

Name: Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV
Brand: Sony
SKU: pi2379604
Price: 391.66 GBP
Availability: InStock

Top 9 marketplace related listings starting from £391.66

Image of Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV

Listings Price Range

£391.66 to £2,299.00

9 Listings From

£391.66

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Product Details & Information

Compare prices of Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV across trusted retailers.

Price Comparison Summary

Compare A Price monitors top retailers and marketplaces to help you find the best price for the Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV. Verified retailer offers can vary over time, but you can still browse current marketplace listings or explore similar fragrance options while new deals are added.

There are currently 9 related listings available on Amazon from marketplace sellers.

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Compare Before You Buy

Compare Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV prices, retailer options and product listings before buying online.

Comparing prices for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV can help shoppers spot differences between retailers, product listings and purchase options before checkout. Prices may vary depending on stock availability, seller pricing, delivery choices, product condition or marketplace listings.

Compare A Price helps bring Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV listings into one place, making it easier to review prices across different UK stores and shopping platforms. Some listings may include new, used or refurbished products, while others may vary by model version, included accessories or seller conditions. Comparing carefully before buying can help shoppers make more informed decisions online.

The same product can appear at different prices across retailers for many reasons, including promotions, stock changes and marketplace competition. Checking multiple listings for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV helps shoppers compare available options without manually searching across numerous websites.

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Why Prices Vary Between Retailers

Understand pricing differences and buying options for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV before choosing the deal that suits you best.

When comparing prices for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV, it’s helpful to look beyond individual listings and understand how pricing can vary across the wider market. Differences in price may reflect factors such as product condition, retailer pricing strategies, stock availability or additional services like delivery and returns. By reviewing multiple offers together, shoppers can build a clearer picture of how Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV is positioned at any given time. This approach supports more confident decision-making, helping you recognise fair value and avoid relying on a single price point when assessing available options.

Comparing prices with confidence also means understanding what matters most to you as a buyer. Some shoppers prioritise lower upfront cost, while others may value retailer reputation, warranty coverage or convenience. Price comparison allows you to weigh these considerations side by side rather than focusing solely on headline pricing.

Confident Comparison

Marketplace Listings

9 Listings Found

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From £391.66

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Product Overview

Elevate your viewing experience with the Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV, a colossal screen that transforms your living room into a cinematic wonderland. Powered by the groundbreaking Cognitive Processor XR, this TV understands how you see and hear, optimising every element for exceptional realism. The Full Array LED panel, paired with XR Contrast Booster, delivers deep blacks, brilliant highlights and incredible depth on this expansive 98-inch display. Enjoy richer, more natural colours thanks to XR Triluminos Pro, which brings a wider palette to life with stunning accuracy. Whether you're watching movies, sports or gaming, every detail pops with clarity and vibrancy. The XR-98X90LU also supports Dolby Vision and HDR10, offering breathtaking visual contrasts and lifelike imagery in every frame. Smart entertainment is seamless with Google TV, giving you access to your favourite apps, streaming platforms and tailored recommendations. Control everything hands-free with Google Assistant, or stream directly from your devices via Chromecast and Apple AirPlay. HDMI 2.1 support, including 4K/120Hz, VRR and ALLM, ensures gamers enjoy ultra-smooth, responsive play on this massive screen. Compare prices now for the Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV at Compare A Price, your trusted price comparison site for premium TVs. Find the cheapest price, latest price and best deal online with ease. Compare prices UK from top retailers to ensure you get the best price on this high-end 98-inch 4K TV. Use Compare A Price for smart shopping and unbeatable value.

Key Features

98-inch 4K Ultra HD Full Array LED screen for breathtaking clarity and immersive viewing
Cognitive Processor XR optimises picture and sound to replicate human perception
XR Triluminos Pro delivers a wide, natural colour palette with stunning precision
XR Contrast Booster enhances depth with vibrant highlights and deep blacks
Google TV with Google Assistant, Chromecast and Apple AirPlay for smart control
Supports HDMI 2.1 with 4K/120Hz, VRR and ALLM for ultra-smooth next-gen gaming
Dolby Vision, HDR10 and HLG support for dynamic, lifelike picture quality
Acoustic Multi-Audio projects sound aligned with on-screen action for immersive audio
Elegant design with ultra-slim bezels that enhances any home cinema setup
Multiple HDMI, USB and Ethernet ports for flexible and extensive connectivity.

Disclaimer: While we do our best to provide accurate information, we recommend checking the manufacturer's site for the latest features and specifications before making your purchase.

Frequently Asked Questions

What prices are shown for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV on this page?

This page shows marketplace related listings for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV. Marketplace prices are shown separately as related listings and are not verified exact matches (they may include accessories, variants, bundles, or different conditions).

What does "verified retailer offer" mean?

Verified retailer offers are listings from retailers intended to match the product shown on this page. When available, they are treated as the main price context for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV on Compare A Price.

What are "marketplace related listings" (Amazon/eBay)?

Marketplace related listings come from marketplaces such as Amazon and eBay. They are not verified exact matches and may include accessories, bundles, variants, refurbished/used items, or different conditions.

What's the lowest price shown for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV on this page?

There are no verified retailer offers shown for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV on this page. The lowest marketplace related listing price shown is £391.66. Marketplace related listings are not verified exact matches and may include accessories, variants, bundles, or different conditions.

How many offers are shown for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV?

This page shows 9 marketplace related listings.

Where do the marketplace listings come from?

Marketplace related listings shown on this page come from Amazon: 9 listings.

Which price should I use as the main product price?

This page is not currently showing verified retailer offers. Any prices shown are marketplace related listing prices, which are not verified exact matches and may refer to variants, accessories, bundles, or different conditions.

Why can marketplace prices look much lower than retailer prices?

Marketplace related listings may refer to a different item such as an accessory, bundle, older revision, refurbished/used unit, or a different variant. That's why marketplace prices are shown separately and not treated as the main product price when verified retailer offers exist.

Does the listed price include delivery and fees?

Not always. Some sellers include delivery in the listed price, while others add fees at checkout. Click through from the listing on this page to confirm delivery costs, fees, and the final total.

Is Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV in stock?

Listings can change. Click through from an offer shown on this page to confirm current stock and delivery times on the seller's site.

How often is this page updated?

We update listings using data provided by retailers and marketplaces, and update timing can vary by source. This page reflects the most recent listing data we've received for the offers currently shown here.

Where can I browse alternatives to Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV?

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Where can I buy Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV in the UK?

We are not currently showing verified retailer offers for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV. This page shows marketplace related listings from £391.66. Marketplace related listings are not verified exact matches and may include variants, bundles or different conditions, open listings to confirm details before buying.

What’s the best price for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV?

This page is not currently showing verified retailer offers for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV. The lowest marketplace related listing price shown is £391.66. Marketplace related listings are not verified exact matches and may include variants, bundles or different conditions, open listings to confirm details.

EANs & GTINs

4548736150775

Disclaimer: While we aim to keep product data accurate and up to date, EANs and GTINs are provided for informational purposes only. We recommend verifying product identifiers directly on the manufacturer's or retailer's website before purchasing.

Whether searching for everyday essentials, technology products, appliances, gaming accessories or lifestyle purchases, comparing prices before buying can help shoppers understand available options more clearly. Compare A Price supports product discovery by helping users review retailer listings, compare pricing differences and explore purchase choices for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV in one simpler shopping journey.

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