Sports Direct sells sports clothing, footwear, accessories and equipment through its UK website and store network. The official About Us page says Mike Ashley opened the first shop in Maidenhead in 1982, selling sporting and skiing goods, before the business became Sports Soccer and then Sports Direct by 2008. Current navigation covers men’s, women’s and kids’ ranges, football, running, training, outdoor, garden, GAME and USC, with products spanning trainers, team kits, bags, balls, gym gear, swimwear and fan merchandise.
The website footer names Frasers Group Trading Limited trading as Sports Direct for Frasers Plus activity, and Companies House lists that company as active at Shirebrook. Sports Direct’s help centre provides order, delivery, returns, tracking and contact form support for online customers.
