Unleash your creativity with I.C.O.N. Playful Brights Direct Color Mood Magenta, a bold, semi-permanent hair colour designed for vibrant, head-turning results. This direct dye requires no developer or mixing, allowing you to apply the colour straight from the tube for an easy, mess-free experience. Whether you're experimenting with full-head colour or adding accents to your current look, Mood Magenta delivers a rich, radiant pink hue that makes a statement.
Formulated with I.C.O.N.'s eco-tech ingredients, this colour is ammonia-free, vegan and infused with nourishing conditioners that leave hair soft, shiny and hydrated. It’s ideal for pre-lightened or blonde hair and lasts up to 10 washes depending on hair type and maintenance. The cream texture glides on smoothly, allowing for even application and creative control, whether you're using it with brushes, foils or your fingers.
This is the perfect choice for those who love expressive colour without the long-term commitment of permanent dyes. Use it alone for a full blast of magenta or mix with other shades in the Playful Brights collection to create your own custom colour blend.
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