Indulge in the richness of deep, glossy black with Preference Infinia 1.07 Florence Black Hair Dye. This luxurious permanent hair colour delivers an ultra-intense black shade with cool undertones for a sophisticated, modern look. Designed to provide salon-quality results at home, it offers full grey coverage and vibrant colour that lasts up to 8 weeks. The Florence Black shade is ideal for anyone wanting a sleek, dramatic transformation or to enhance their natural dark tone.
The Infinia formula is enriched with a Shine Complex that locks in colour while boosting light-reflecting shine. Each strand is coated in a deep, even hue that looks bold and radiant from root to tip. The result is a smooth, flawless finish that resists fading and leaves your hair looking freshly coloured for longer. It’s especially suitable for those with naturally dark hair seeking added richness and intensity.
Included in the kit is a Shine Protect Conditioner infused with UV filters and Vitamin E to protect the hair and maintain its silky texture. It keeps your hair nourished, soft and manageable after colouring, helping to preserve the hair’s natural bounce and gloss. The non-drip formula makes application easy, precise and mess-free, giving you the confidence to colour at home with no compromise on quality.
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