Wella Professionals Koleston Perfect ME+ Rich Naturals Shade 9/17 is a refined, very light blonde hair dye with cool ash and brown undertones, offering a balanced, multi-tonal finish ideal for natural-looking results. This 60ml permanent colour delivers exceptional brightness and softness while neutralising unwanted warmth. Whether you're covering greys or refreshing your blonde, this shade brings subtle elegance with every application.
Powered by Wella’s ME+ dye molecule, this advanced formula reduces the risk of developing a new colour allergy while maintaining superior colour longevity and clarity. Thanks to Pure Balance Technology, it protects the internal hair structure and reduces the formation of free radicals during colouring. The result is a vibrant, true-to-tone finish with less damage and more shine.
Shade 9/17 is perfect for light or pre-lightened hair, offering reliable coverage with minimal fade. It’s particularly effective at toning down yellow or golden tones, making it ideal for those who prefer a cooler, ash-blonde look. The smooth, creamy consistency ensures even application and a comfortable, precise experience whether used in-salon or at home.
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