The VIRTUE Damage Reverse Serum 50ml is a high-performance restorative treatment designed to transform dry, brittle and over-processed hair. Powered by Alpha Keratin 60ku, a patented protein identical to the keratin found in human hair, this serum works at a cellular level to rebuild and repair damage from the inside out. It is ideal for hair that has been compromised by colouring, heat styling or chemical treatments.
Unlike traditional serums that simply coat the hair, VIRTUE's breakthrough formula binds directly to damaged areas, filling in cracks and reinforcing the hair structure. This results in dramatically improved strength, elasticity and hydration. With each application, hair becomes smoother, shinier and more resistant to breakage, making it an essential part of any damage-repair routine.
The lightweight cream-serum texture absorbs instantly without leaving any residue or buildup. It can be applied to clean, damp hair and used regularly to maintain hair health over time. The gentle formula is free from parabens, sulfates and phthalates and is safe for colour-treated hair. Plus, it’s vegan and cruelty-free for conscious care without compromise.
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