Aussie SOS Blonde Hydration Purple Shampoo 290ml is specially formulated to rescue blonde, silver and highlighted hair from dullness and brassiness. This toning shampoo uses purple pigments to neutralise yellow tones while delivering deep hydration, helping to restore brightness and vibrancy to lightened hair with every wash.
Infused with Australian wild plum extract, known for its antioxidant and moisture-boosting properties, the formula helps replenish dry, thirsty strands often affected by bleaching or colouring. It gently cleanses while nourishing the hair, leaving it soft, silky and visibly more radiant. With continued use, blonde tones appear cooler and more luminous without harsh treatment.
Ideal for natural or colour-treated blondes, this shampoo refreshes tone and supports healthy, hydrated hair. Its creamy texture and sweet, fruity scent turn your routine into a salon-like experience at home. Whether used a few times a week or as needed, it keeps your blonde looking its best.
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