Maintain your silver and ash blonde brilliance with CHI Ionic Color Illuminate Silver Blonde Shampoo, a colour-depositing shampoo that tones and refreshes hair between salon visits. Specially formulated for cool-toned blondes, grey, and silver hair, this 355ml shampoo infuses custom pigments to neutralise yellow and brassy tones while gently cleansing and conditioning your strands.
Enriched with silk amino acids and ceramic technology, the formula strengthens the hair structure, adds radiant shine and improves manageability. The violet-silver base enhances icy tones without over-toning or dulling the hair. Its sulfate-free composition ensures your hair retains essential moisture while preserving colour depth and vibrancy over time.
Perfect for both natural and colour-treated hair, this shampoo is designed to be used as needed to maintain or adjust your ideal silver-blonde hue. It also helps minimise colour fading from heat styling, environmental exposure and frequent washing. With consistent use, you’ll notice a brighter, more refined finish and a smoother, softer texture.
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