Brighten your grey, white or light blonde hair with LOreal Professionnel Serie Expert Silver Professional Shampoo 750ml – a salon-trusted purple shampoo designed to neutralise unwanted yellow tones and enhance cool brilliance. Enriched with violet micro-pigments and amino acids, this shampoo gently cleanses while delivering immediate tonal correction and lasting shine.
Its advanced formula targets brassiness in lightened, bleached or naturally grey hair, leaving strands looking cleaner, brighter and more luminous. The creamy lather purifies without drying the hair, making it ideal for maintaining silver tones and protecting hair softness and strength. Suitable for all cool blonde and silver hair types, it helps hair look refreshed between colour appointments.
With a generous 750ml size, it’s perfect for consistent at-home maintenance or professional salon use. Use once or twice per week to keep yellow tones at bay and your colour looking fresh, cool and polished.
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