Aveda Pure Abundance Volumizing Shampoo 250ml is a body-boosting cleanser formulated to add fullness and lift to fine or flat hair. Crafted with plant-based ingredients, it gently removes excess oil and impurities while helping to create a thicker, more voluminous appearance without weighing your hair down.
Infused with kaolin clay and certified organic acacia gum, this shampoo provides natural structure and weightless texture to enhance volume from root to tip. It leaves hair feeling refreshed, clean and ready for styling, with improved bounce and manageability. Ideal for everyday use, it offers a lightweight formula that keeps your hair looking full and airy.
The shampoo is vegan, cruelty free and made with naturally derived ingredients. Aveda’s signature pure-fume aroma, featuring peppermint, ylang-ylang and jasmine, adds a fresh and uplifting touch to your daily routine.
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