Aveda Be Curly Advanced Shampoo 250ml is a plant-powered cleanser specifically formulated for curly, wavy and coily hair types. This nourishing shampoo gently removes build-up and impurities without stripping natural oils, leaving curls clean, soft and full of bounce. Enriched with organic aloe and wheat protein, it helps to define curl patterns while enhancing natural movement and shine.
This upgraded formula provides even more hydration than the original, with a focus on strengthening and moisturising hair from root to tip. It actively reduces frizz while increasing curl manageability and detangling. With every wash, your curls become smoother, more defined and easier to style, making it an ideal first step in any curl-care routine.
The shampoo is vegan, cruelty-free and free from silicones, parabens and sulfates. Its naturally derived ingredients and signature Aveda botanical aroma provide a refreshing cleansing experience that supports both hair health and scalp balance. Perfect for daily or frequent use, it helps maintain curl structure without heaviness or residue.
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