VIRTUE Curl Shampoo 240ml is specially formulated to cleanse and hydrate curly, wavy and coily hair while enhancing natural texture and definition. Powered by Alpha Keratin 60ku, Virtue’s groundbreaking protein technology, this shampoo helps repair damage, smooth cuticles and strengthen strands without weighing curls down. The result is softer, bouncier curls with improved shape and long-lasting hydration.
The nourishing formula includes shea butter, jojoba esters and specialty polymers that lock in moisture, control frizz and protect against humidity. It gently removes buildup and impurities while maintaining the natural oils essential for curl health. With continued use, curls become more defined, manageable and resistant to breakage or dryness.
This shampoo is safe for colour-treated hair and free from sulphates, parabens and synthetic dyes. Its fresh, floral-citrus scent adds a touch of luxury to your routine, making it a pleasure to use for all curl types. Ideal for medium to thick curls, it provides cleansing and repair in one effective step.
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