Keep your blonde, grey or silver hair cool and vibrant with Joico Color Balance Purple Shampoo 300ml, a powerful toning cleanser designed to eliminate brassiness and restore brightness. Formulated with concentrated violet pigments, this shampoo instantly neutralises yellow and warm tones to maintain your colour’s fresh, salon-quality finish between treatments.
Ideal for highlighted, bleached or naturally light hair, this sulphate-free formula not only tones but also protects. It features Bio-Advanced Peptide Complex™ and green tea extract to strengthen hair, boost shine and provide defence against UV damage and colour fade. With every wash, your hair feels softer, looks more luminous and stays true to tone.
This 300ml bottle is perfect for weekly use or as needed, delivering targeted toning without over-drying or dulling your strands. Whether you’re platinum, ash or silver blonde, Joico’s purple shampoo is a must-have for maintaining your ideal shade with ease and elegance.
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