Keep blonde, silver and grey hair vibrant and brass-free with Joico Color Endure Violet Shampoo Sulfate-Free 300ml, a colour-protecting formula that tones unwanted yellow tones while gently cleansing. This purple-pigmented shampoo is ideal for lightened or cool-toned hair and is specifically designed to maintain icy, platinum and ash shades with professional results.
The sulphate-free formula delivers a rich lather without stripping essential moisture, making it safe for daily or regular use. Infused with Bio-Advanced Peptide Complex™ and antioxidant-rich green tea extract, it strengthens and protects the hair from environmental stress and UV exposure, helping to preserve colour longevity and brilliance.
Perfect for at-home toning between salon visits, this 300ml size is ideal for routine maintenance. It leaves hair soft, cool-toned and luminous after every wash, helping you keep your colour fresh, bright and salon-true.
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