Keep blonde, grey and silver tones cool and radiant with Joico Color Endure Violet Shampoo Sulfate-Free 1000ml, a professional-strength formula that neutralises brassiness while gently cleansing colour-treated hair. Ideal for maintaining icy, platinum and ash tones, this sulphate-free shampoo is enriched with violet pigments to counteract yellow hues and preserve your colour’s vibrancy.
Infused with Bio-Advanced Peptide Complex™ and green tea antioxidants, it fortifies and protects the hair from damage, environmental stress and UV fading. The gentle, sulphate-free base ensures your hair retains its moisture and softness, while maintaining long-lasting colour brilliance. It tones without drying, making it perfect for regular use between salon visits.
This 1000ml bottle is ideal for those who want reliable, long-term colour maintenance with professional results. Whether you’re rocking silver strands or cool blonde highlights, this shampoo is a staple in any colour-care routine.
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