Preserve your colour’s vibrancy and boost shine with Joico Colorful Anti-Fade Shampoo 300ml, a colour-protecting formula specially designed to extend the life of colour-treated hair. This gentle cleanser defends against fading caused by UV rays, pollution and frequent washing, helping you enjoy salon-fresh colour for longer.
Powered by Camellia oil and pomegranate extract, the formula provides antioxidant protection while smoothing the cuticle for long-lasting radiance and softness. It gently removes impurities without stripping colour or moisture, leaving hair silky, manageable and visibly more vibrant. Whether your hair is bold, pastel or natural-toned, this shampoo keeps it luminous and strong.
Free from sulphates and harsh detergents, this daily-use shampoo is perfect for all colour-treated hair types. The 300ml bottle is ideal for maintaining your colour routine with ease and elegance.
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