Defend your hair against daily damage with Joico Defy Damage Protective Shampoo 300ml, a sulphate-free formula that gently cleanses while fortifying and protecting all hair types. Ideal for colour-treated, weakened or heat-exposed hair, this shampoo is part of Joico’s advanced Defy Damage line crafted to maintain strength, shine and long-lasting colour vibrancy.
Powered by SmartRelease™ Technology, this nourishing cleanser gradually delivers a blend of keratin, arginine and rosehip oil to repair damage, protect the cuticle and improve manageability. It removes dirt and residue without compromising colour or moisture balance, leaving hair noticeably softer, healthier and more resilient with every wash.
Perfect for daily use, the 300ml bottle is great for maintaining strong, vibrant hair at home. Whether you’re looking to reduce breakage, improve softness or prevent future damage, Joico Defy Damage offers a premium solution backed by salon innovation.
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